FORESIGHT FORECASTING AND MANAGEMENT FOR THE COMPETI TIVENESS OF AN ENTERPRISE

Анотація

In a highly competitive market, it is important to work as efficiently as possible to ensure a high level of profit and improve its position in the market relative to competitors. The enterprise's competitiveness management system is practically implemented exclusively through its mechanism, which is a set of methods and means of creating a system of integrated management of the enterprise's development and the results of its activities, aimed at ensuring its
competitive positions in the market in the long term [1, 2].
Competitive strategy is used in cases where the enterprise's industry is quite attractive, but the external environment of its operation is unstable, which affects its financial potential. In such conditions, the enterprise must, using its existing competitive advantages, look for opportunities to expand sales and find financial resources and implement a mechanism that would allow assessing and coordinating the relationship between the parameters of production activities and the company's position in the market relative to its competitors and making a forecast of further development dynamics.