ECONOMIC ANALYSIS OF CONSUMER BEHAVIOUR IN E-COMMERCE

Анотація

The digital transformation of commerce has significantly impacted consumer behavior and the
broader economy. E-commerce's rise has not only altered purchasing patterns but also reshaped
economic activities within countries. Understanding and analyzing consumer behavior in e
commerce through analytics and forecasting is crucial for businesses aiming to optimize strategies
and for policymakers seeking to harness e-commerce for economic growth.
The impact of e-commerce on the global economy is truly invaluable. Consumer spending is a
primary driver of economic growth, accounting for a significant portion of a country's GDP. The
shift towards e-commerce changes the dynamics of consumer spending, influencing various eco
nomic indicators. For example, increased e-commerce activity contributes to GDP by boosting retail
sales. According to Statista, e-commerce sales represent over 20% of total retail sales worldwide,
indicating a substantial economic contribution.