MODELING OF ENTERPRISE ACTIVITIES IN CONDITIONS OF UNCERTAINTY

Анотація

Modern enterprises operate in an extremely complex environment, where uncertainty becomes
a constant condition of their existence. As a result of the full-scale military invasion of the
Russian Federation into Ukraine, Ukrainian enterprises faced physical destruction of assets, forced
relocation, labor shortages, and logistical constraints. Security threats and financial and economic
risks of enterprise activity are a challenge for the functioning of business in Ukraine. Under these
conditions, it is important to additionally involve economic and mathematical modeling tools that
allow taking into account factors of uncertainty of the external environment and are the basis for
making further management decisions.
Modeling of enterprise activity is becoming an important tool for forecasting, adapting, and
making effective management decisions. The use of economic and mathematical models allows
enterprises [1]:
- to assess the impact of external factors, such as demand fluctuations, currency risks, and
changes in legislation;
- to form alternative scenarios for business development depending on the development of the
situation;
- optimize internal processes, including resource and financial management, to minimize costs
and maximize efficiency.
Thus, in a period of global turbulence, companies that are able to effectively use modeling of
their activities have a higher chance of survival and development in conditions of uncertainty.
Table 1 shows the financial indicators of the company "SEVENPORT" LLC for the period
2022-2024. This company provides comprehensive services in the field of international cargo transportation
and customs clearance. Given the constant changes in the industry, high level of competition
and conditions of uncertainty, the company actively analyzes the market situation and seeks
new opportunities to adapt to changing conditions and ensure sustainable development. Modeling
using the logit model allows you to identify key factors that determine the company's success in the
market, as well as assess risks and opportunities for further development.
Table 1 – Dynamics of the company's financial indicators “SEVENPORT” LLC for the period
2022–2024